What Every Engineer Should Know About Business Communication

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CRC Press, May 15, 2008 - Technology & Engineering - 208 pages
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Engineers must possess a range of business communication skills that enable them to effectively communicate the purpose and relevance of their idea, process, or technical design. This unique business communication text is packed with practical advice that will improve your ability to—

  • Market ideas
  • Write proposals
  • Generate enthusiasm for research
  • Deliver presentations
  • Explain a design
  • Organize a project team
  • Coordinate meetings
  • Create technical reports and specifications

Focusing on the three critical communication needs of engineering professionals—speaking, writing, and listening—the book delineates critical communication strategies required in many group settings and work situations. It demonstrates how to integrate a marketing strategy into every facet of engineering communication, from presentations, visual aids, proposals, and technical reports to e-mail and phone calls. Using situational examples, the book also illustrates how to use computers, graphics, and other engineering tools to effectively communicate with other engineers and managers.

 

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Contents

Preface
v
About the Author
vii
Chapter 1 Analyze Communication Purpose and Audience
1
Chapter 2 Projecting the Image of the Engineering Profession
15
Chapter 3 Presentation Aids
29
Chapter 4 Organize Your Talk
41
Chapter 5 Handling Audience Response
55
Chapter 6 Organizing for Emphasis
69
Chapter 9 Write ActivelyEngineering Is about Actions
107
Chapter 10 Everyday Engineering CommunicationsEMails Phone Calls and Memos
121
Chapter 11 Visuals for Engineering PresentationEngineers Think in Pictures
131
Chapter 12 Write Winning Grant Proposals
143
Chapter 13 How to Effectively Prepare Engineering Reports
157
Chapter 14 ListeningInteractive Communication about Engineering Risk
169
Index
181
Back cover
189

Chapter 7 Write As If Talking to Your Engineering Associates
83
Chapter 8 Trim Your Expressions
95

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Page 6 - I hear, and I forget; I see, and I remember; I do, and I understand.

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