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ability activities advantage allow analysis applications approach automation bank become benefits better building central communications companies competitive corporate cost create customers database decision departments described direct displays effective efforts electronic employees example executives expert Figure firm force functions hardware identify implementation important improve increase individual industry information systems information technology integration involved issues knowledge learning less machines major measures ment MIDS objectives operational opportunities organization organizational percent performance phase planning problem prototype question responsibility result role says skills sources specific staff standards strategy structure success support systems task technical tion traditional understanding units users