Social Media Marketing All-in-One For Dummies

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John Wiley & Sons, May 1, 2017 - Business & Economics - 752 pages
The bestselling social media marketing book

Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.

Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line.

  • Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more
  • Offers tips for engaging your community and measuring your efforts
  • Explains how to blend social media with your other online and offline marketing efforts
  • Shows you how to leverage data to learn more about your community

Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.

 

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Contents

Introduction 1
3
Tallying the Bottom Line
33
Plotting Your Social Media Marketing Strategy
53
Managing Your CyberSocial Campaign
77
Cybersocial Tools
99
Leveraging SEO for Improved Visibility
127
Optimizing Social Media for Internal and External Searches
159
Optimizing Images Video and Podcasts
166
Streaming Live Video on Facebook
381
LinkedIn
391
Promoting Your Business with LinkedIn
409
Starting a LinkedIn Group
417
Using LinkedIn as a Content Platform
429
GETTING VISUAL
435
SnapChatting It Up
463
Getting Started with Instagram
477

Optimizing for Mobile Search
173
Using Social Bookmarks News and Share Buttons
181
Making Social Media Mobile
207
Content Marketing
225
CONTENT MARKETING
227
Exploring ContentMarketing Platforms
237
Developing a ContentMarketing Strategy
263
Getting Your Content to the Masses
275
Twitter
285
Using Twitter as a Networking Tool
299
Finding the Right Twitter Tools
313
Social Listening with Twitter
321
Hosting Twitter Chats
327
FACEBOOK
337
Creating and Sharing Content on Facebook
357
Advertising on Facebook
373
Getting Started with Instagram
478
Weighing the Business Benefits of Minor Social Sites
491
Choosing Social Sites Strategically
498
Profiting from MidSize Social Media Channels
535
Integrating Social Media
545
Advertising on Social Media
561
Measuring Results and Building on Success
581
Analyzing ContentSharing Metrics
599
Analyzing Twitter Metrics
617
Analyzing Facebook Metrics
627
Measuring Other Social Media Networks
635
chapter Comparing Metrics from Different
643
Making Decisions by the Numbers
663
Index
677
Social Media Marketing AllinOne For Dummies
678
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About the author (2017)

Jan Zimmerman owns Sandia Consulting Group and Watermelon Mountain Web Marketing, where she both practices and provides support for social media marketing techniques. Deborah Ng is a freelance writer from central New Jersey. She blogs about books at BooksAndChardonnay.com and shares tips and job leads for telecommuters at Telecommunity.net.

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