Now Is Gone: A Primer on New Media for Executives and Entrepreneurs

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Bartleby Press, 2007 - Business & Economics - 194 pages
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Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights. In addition to best practices, the book is laced with case studies that demonstrate corporate successes. This primer provides the quickest way for executives and entrepreneurs to figure out social media marketing.

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About the author (2007)

Geoff Livingston has worked as a marketing strategist in the Washington, DC region for 14 years. Dubbed a local blogging guru by the Washington Post, Geoff s Buzz Bin blog is nationally recognized, and is the top ranked independent PR blog in the Washington, DC region. He successfully launched FortiusOne s GeoCommons using an aggressive social media strategy, and marketed Godsmack lead singer Sully Erna s bio using a diversified My Space and blogosphere campaign. He creates marketing strategy, media relations, branding and Internet marketing campaigns for public and private organizations. Some of his experiences include work for AT&T, the Duke Ellington Jazz Festival, former Israeli Prime Minister Benjamin Netanyahu, Bartleby Books, BEA Systems, Hughes Network Systems, ManTech, the Washington Nationals, Intelsat, Verizon Wireless and many others.

Brian Solis is Principal of FutureWorks, an award-winning PR agency in Silicon Valley. Solis blogs at PR2.0,, and regularly contributes PR and tech comments and articles to industry sites and publications. Solis is co-founder of the Social Media Club, is an original member of the Media 2.0 Workgroup, and also is a contributor to the Social Media Collective. Solis has been actively writing about new PR and the idea of PR 2.0 since the mid 90s to discuss how the Web was redefining the communications industry. He is considered an expert in traditional PR, media relations, and also Social Media. He has dedicated his free time to helping PR professionals adapt to the new fusion of PR, Web marketing, and community relations. Brian is ranked in the Ad Age Power 150 index of leading marketing bloggers.

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