Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture |
Contents
PART I | 5 |
1 Shorter hours higher wages 99 | 23 |
2 Mobilizing the Instincts | 31 |
Copyright | |
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advertising American industrial appeared arena argued attempt authority became become Bernays broad businessmen buying CALIFORNIA/SANTA CRUZ capitalist century child Christine Frederick commercial commodity market conception consumer market consumerism context corporate create CRUZ The University defined democracy democratic E. P. Thompson economic Edward Bernays Edward Filene factory felt Floyd Henry Allport Helen Merrill Helen Merrill Lynd Horkheimer human Ibid ideal ideology idiom immigrant increasingly indus industrial capitalism industrial society James Rorty labor lives machine marketplace mass consumption mass culture mass industrial mass production Max Horkheimer ment Middletown modern industrial mother Naether notion Nystrom offered patriarchal Political and Social population reality realm Robert role selling Siegfried Giedion Social Science spoke sumer survival things tion traditional twenties University Library UNIVERSITY UNIVERSITY OF CALIFORNIA/SANTA vision wage Walter Dill Scott woman women workers working-class York youth