Management Information Systems: Managing the Digital Firm
For Junior/Senior/MBA-level course in Management Information Systems, Information Technology, and Information Systems, in departments of Business, Management, Computer Information Systems and Management Information Systems. With relevant coverage of todays Digital Firm that is fully integrated throughout the 7th edition of Management Information Systems, the authors clearly illustrate the impact of information technology on business through vivid examples, engaging and interactive exercises, and the most current information.
42 pages matching customer relationship management in this book
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need to have the MIS book
The book is a pretty good book and gets the broad strokes correct and gives the reader good information the majority of the time. I am impressed how the latest edition is very up to date.
The book does have some errors in it and does at times play to buzzwords. When the book panders to buzzwords it usually ends up making an incorrect summary or point.
Part One Organizations Management and
Managing the Digital Firm
Cisco Systems A Digital Firm
72 other sections not shown