Persuasion, Social Influence, and Compliance Gaining
Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life. Linked to empirical research, this text takes students from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this text involves students by providing information and real-life examples with which they can easily identify.
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What Constitutes Persuasion?
J Attitudes and Consistency
Conformity and Influence in Groups
15 other sections not shown
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Persuasion: Pearson New International Edition: Social Influence and ...
Robert H. Gass,John S. Seiter
No preview available - 2013
advertising argued arguments asked audience believe Buller Burgoon Cacioppo Chaiken chapter Cialdini Cody cognitive cognitive dissonance commercial Communication Monographs compliance compliance-gaining comply conformity consumers context credibility cues culture deindividuation DePaulo detecting deception Dillard discussed effects Elaboration Likelihood Model emotional examine example favor fear appeals females fragrance gender goals group polarization humor images influence attempts instance interpersonal involves Johnny Knoxville Journal of Personality less liars males meta-analysis Miller model of persuasion motivated munication negative nonverbal behavior nonverbal communication perceived perceptions Personality and Social persuasive messages Petty positive Press propaganda receivers recency effect relationship request role salesperson Seiter self-monitors sexual sion situation sleeper effect social influence Social Judgment Theory social loafing social proof Social Psychology speech strategies study of persuasion suasion subliminal subliminal messages tactic tell tend theory things tion topic trying types verbal words York