The Social Animal

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Macmillan, Jul 25, 2003 - Psychology - 431 pages
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Newly revised and up-to-date, this edition of The Social Animal is a brief, compelling introduction to modern social psychology. Through vivid narrative, lively presentations of important research, and intriguing examples, Elliot Aronson probes the patterns and motives of human behavior, covering such diverse topics as terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults.
 

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Contents

Wrote This Book
11
Mass Communication Propaganda and Persuasion
47
Social Cognition
93
SelfJustification
143
Human Aggression
201
Prejudice
241
Liking Loving and Interpersonal Sensitivity
289
Social Psychology as a Science
329
Glossary
349
Name Index
409
Subject Index
423
Copyright

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About the author (2003)

ELLIOT ARONSON is one of the most distinguished social psychologists in the world. His books include The Social Animal and The Jigsaw Classroom. Chosen by his peers as one of the 100 most influential psychologists of the twentieth century, he was elected to the American Academy of Arts and Sciences and is the only psychologist to have won all three of the American Psychological Association s top awards for writing, teaching, and research. He lives in Santa Cruz, California.

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