Transforming Science and Technology Systems, the Endless Transition?Werner Meske MARKETING STRATEGY 6th edition emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today--helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy. An emphasis on critical thinking enables students to understand the essence of how marketing decisions fit together to create a coherent strategy. Well-grounded in developing and executing a marketing plan, the text offers a complete planning framework, thorough marketing plan worksheets, and a comprehensive marketing plan example for students to follow. Available with InfoTracr Student Collections http: //gocengage.com/infotrac. |
Contents
The Transformation of Actors and Activities W Meske | 40 |
The Role of Foreign Direct Investment in Science Technology Transformation | 49 |
Beyond the Endless Frontier H Etzkowitz | 56 |
Past Present and Future J Imre | 69 |
and J Kristapsons | 117 |
Losers and Winners | 171 |
Alternative Approaches to Industrial RD Institutes in Hungary and Russia | 183 |
How to Ensure a Future for Industrial RD Institutes in Russia? M Tichonova | 190 |
Evidence | 222 |
Industrial RD in Slovakia Š Zajac | 235 |
Industrial RD Reform in Romania S Sandu | 244 |
The Struggle for the Survival of Industrial RD in Bulgaria K Simeonova | 266 |
The Role of Western Research Institutes in Future Knowledge Markets | 275 |
Common terms and phrases
analysis applied research areas Baltic basic research Belarus branch institutes Budapest budget CEEC Central centres changes companies competitive contracts countries Czech Republic decreased East Germany economic Endless Transition enterprise sector established Estonia European expenditures factors federal financing firms foreign Foreign Direct Investment former functions funding governmental higher education Hungarian Hungary important increased industrial R&D industrial research infrastructure integration investment laboratories Latvia Lithuania market economy Meske Ministry national innovation system networks OECD personnel Poland political potential privatisation problems production programmes projects R&D activities R&D institutes R&D intensive R&D organisations R&D sector R&D system R&D units reform research institutes research organisations restructuring role Romania Russia S&T policy Science and Technology scientific scientists share situation Slovenia SMEs social socialist sources Soviet state-owned strategy structure technical technology policy technology transfer trend Ukraine universities USSR Western
References to this book
Innovation Policies in Europe and the US: The New Agenda Peter Biegelbauer,Susana Borrás No preview available - 2003 |