that the books are already sold before ordered, so that you know where every dollar is to come from | with which to repay the money.

If there is no bank near you, we can send this bill of lading through a merchant or business | man who has a good commercial rating. Or, if you will pay $1.00 additional for the convenience, we will send the bill of lading | in the care of the Express Co., to be collected by them and returned to us. The latter is the most expensive way, as the | Express Co. charges $1.00 for carrying the bill of lading, and also for the collection and return of the money. The best plan, of course, is to borrow the money and send it with your order, in which case we take off three per cent. from the face of your | bill as a discount. Three per cent. a month is good interest and worth saving.

Bear in mind that we pay the freight | when 20 or more books are ordered at one time. When cash accompanies the order, we pay it in advance. When books go by freight, | C. O. D., or under the 30 days' credit system, we receive the freight bill as cash. (442)

Very truly yours,

X- PUB. Co.

PHILADELPHIA, PA., Feb. 15, 1890.

MR. HENRY WARDELL,

BEDFORD, PA.

DEAR SIR,-We have read your letter of the 12th inst. with considerable regret; but, of course, if you cannot give the time to the work that is neces| sary for successful canvassing, it will be better for the work and better for yourself to get another agent in your place. We fully understand your feeling in regard to the matter, that you do not want to tie up valuable territory, and the few hours weekly which you would be able to devote to the work would hardly pay you.

Will you kindly see Mr. John Smith in our behalf and offer him | your territory? We think it would be more advantageous to you to wait for the one book for which you have a subscriber until Mr. | Smith is ready to send in an order. The books can then all be shipped together, which will save you the expressage on your book, | and thus materially increase your profit. Wel merely offer this as a suggestion in the matter, and do it in your own interests. However, if | you don't care to wait that long for the book, if you will send us the agent's price for the same, $2.10, | we will ship you the book at once. Hoping to hear from you very speedily, as we are anxious to have some one at work in your territory, we are, (231)

Most cordially yours,

INTEREST PUB. Co.

CINCINNATI, OHIO, Dec. 9, '88.

NOBLE & Co.,

BIRMINGHAM, ALA.

DEAR SIRS,-We send you in same mail with this our "Manual for Advertisers," hoping you may find it helpful.

One cannot begin to think of newspaper | advertising without raising a flood of questions. Why should I advertise? When? In what papers? What kind of an advertisement should I use? What shall be its size and display? How often should it be inserted? For how long? are a few of

them.

If in considering these questions and | arranging an advertising plan, an advertiser without experience could call to his assistance some one who had extensive experience, to whom this experience had brought | honest convictions, and who would tell the truth, would not the assistance be valuable? We are confident that the experience gained in handling the large | number of orders received from our customers in all parts of the United States has proved very valuable to many advertisers. We can offer no | better evidence of appreciation than the steady increase of our business, the growth of which has brought us the patronage and confidence of a greater | number of esteemed customers than it has ever fallen to the lot of any other advertising agency to serve.

Our facilities for executing orders promptly, satisfactorily, and at the most reasonable rates are unsurpassed, if indeed they are equalled. They are all at your disposal. We shall be glad to | prepare copy and submit proof of your advertisement, suggest papers for your use, and submit estimates on any selection desired. A timely suggestion sometimes turns into a profitable investment that which would otherwise have been a losing one.

Small orders receive the same careful attention as large ones, and it | will pay you to confer with us whether you intend to expend $10.00 or $1000.00.

A line from you stating when you will likely consider the matter of advertising would be appreciated by us, as one of our representatives will probably be in your vicinity several | times during the coming season, and we believe a personal call from him might be mutually advantageous. We enclose self-addressed stamped envelope, and await your | advices. (351) Yours very truly,

ADVERTISING CO.

SEATTLE, WASH., Feb. 28th, 1891.

MR. J. B. LAW,

TOLEDO.

DEAR SIR,-Your favor of Oct. 30th, concerning a list of country papers in Pennsylvania, came duly to hand, and we also have your postal inquiry whether we had received it.

A heavy pressure of work the past few days has caused the delay in

replying, and we offer an apology for | it, with the hope that it has not caused you too great inconvenience, and that you will accordingly excuse it.

our

66

After some thought on the | matter it occurs to us to send you a copy of Standard Lists," also our "Manual for Advertisers," which we do by' this mail | under separate cover.

In the "Standard Lists," pages 9 to 11, you will find a list of Pennsylvania papers which cover the best class of | local papers throughout the State, and the quotation is made for one inch space, one month, every issue in the weeklies, also the dailies covered | by the lists. In the "Manual," on pages 58 and 59,.occurs our "Suburban Lists," which takes in papers within a radius of this city, and a quotation is made for one inch, one month, in this list as in the other.

Will you kindly examine these and | see if either answers your purpose? if so, we shall be glad to have your commands, or will give any further information that may be requested. Should neither of these lists answer, we would be glad to make up another list which would conform to your wishes, you will advise us of them.

if

Awaiting your further esteemed favors, we remain, (211)

DEAR SIR,—The time for which your temporary subscription was made has now expired, and I trust that you have learned to like the Mission sufficiently to begin as a regular subscriber.

In order to offer you another little inducement, I will say that if I hear from you by return mail | with enclosure of $1.50, I will put you down as paid to January 1, 1892, after which time I | hope you will be willing to pay the full price in advance, like all the other good friends of the Mission. (96)

Yours truly,

DR.

LOS ANGELES, CAL.

G. R. SHIBEY.

MILWAUKEE, March 23, 18-.

DEAR DOCTOR,-I send you by this mail a copy of the Medical Journal, which I would like to have you look over and see if its | character does not commend it to your notice. Care is exercised to publish in it articles essentially practical, and the translations and abstracts are not | only entirely original and quite fresh, but also very carefully selected. The Editorials are prepared with

an eye solely to the interests of the profession; | and on the whole it is, I believe, a good journal for American doctors.

I would be glad to hear from you at any time | in regard to professional matters which you think would interest the readers of this journal; and, of course, would be very glad to have you | subscribe. (126)

Yours truly,

HORACE F. SOBY.

PHILADELPHIA, March 23, 1891.

G

MESSRS. R & G————,

NEW YORK CITY.

GENTLEMEN,-Enclosed, I hand you advertising rates for the Medical Apex, which you see is appreciated by the best and most successful advertisers in the country. | The rates are invariable, and all the advertisements you see in it are cash advertisements at the schedule rates. I mention this at the start, so that you may understand the prices given-which are very moderate -are put at figures from which there is no deviation whatsoever.

I would be glad to advertise your goods on the same terms as I do the various things which you see represented in the copy of the | Apex which I send you. (105)

Yours truly,

GEO. B. GRAUSE.

ATLANTA, GA., March 23, 18—.

DR.

DEAR SIR,-During the past two years I have sent you a great many reminders of different kinds in regard to your indebtedness to the Herald, and I have never received any satisfactory reply. I do not like to do anything which would seem disagreeable to you, but I really must have | a settlement from you, and I write to say that unless I have an immediate reply, I shall have to place this claim in the | hands of my attorneys. Your indebtedness for the years 1890 and 1891 is $8.00. (93) Yours truly,

H. C. D.

TACOMA, WASH., Apr. 29, 1890.

P. J. Lucy,

SHENANDOAH, PA.

DEAR SIR,-Your letter received this morning. By reference to our shipping book we find that Volume VI. of "Chambers's Encyclopædia" was sent

We will send a tracer after it to-day through the express and ascertain who received the volume. Possibly you have overlooked it, and may find it upon receipt of this information.

Kindly advise us, and greatly oblige, (65)

Very respectfully yours,

THE PROOFSHEET Co.

Oct. 9, 18-.

W. R. W., Esq.,

SHAMOKIN, PA.

DEAR SIR,-In accordance with your order and contract filed here through our Mr. D., we have this day shipped to your address a complete set of | the "Excelsior Cyclopædia,”—in all 17 volumes, including Index and Annuals to date.

The books were carefully packed and sent by express, charges prepaid, | and we trust they were received in good condition. If, however, any of the volumes were damaged or injured in any way, kindly advise us, | and we will replace the same at our earliest possible convenience.

Thanking you for the favor, and awaiting yours, we are, (96)
Very respectfully yours,

DR.

WILKES-BARRE, PA.

THE PROOFSHEET Co.

PHILADELPHIA, Nov. 28, 18-.

DEAR SIR,—Yours enclosing check for "Thomas's Medical Dictionary" just received, together with enclosed note. I am at a loss to understand why you did not receive | a bill prior to the one just mailed. It is our rule to send an invoice when books are shipped, and one again at the | first of the month. If you did not receive one, it occurred through some oversight. Trusting this will explain, and thanking you for calling our | attention to the matter,. we are, (81)

Very respectfully yours,

D. R. S.

ELMIRA, NEW YORK, Apr. 5, 18—.

O. R. DRUMMER, ESQ., SEC'Y.,

Guenn Life Ins. Co.,

RICHMOND, MICH.

DEAR SIR,—I am duly in receipt of your esteemed favor of the 30th ult., with enclosure as stated, for which I am obliged. The same shall | have proper

attention.

Allow me to congratulate you upon what seems to me at the moment to be a good statement. I presume you will this year favor us with the insertion