Yes!: 50 Scientifically Proven Ways to Be Persuasive
Free Press, Dec 29, 2009 - Business & Economics - 272 pages
New York Times bestselling introduction of fifty scientifically proven techniques for increasing your persuasive powers in business and life.
Small changes can make a big difference in your powers of persuasion
What one word can you start using today to increase your persuasiveness by more than fifty percent?
Which item of stationery can dramatically increase people's responses to your requests?
How can you win over your rivals by inconveniencing them?
Why does knowing that so many dentists are named Dennis improve your persuasive prowess?
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?
Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
What people are saying - Write a review
Review: Yes!: 50 Scientifically Proven Ways to Be PersuasiveUser Review - Robin - Goodreads
“Yes!” is written by scientists about scientific research and largely targeted towards business owners and salespeople. This isn't clear from the title; it's not particularly a self-help book, and ... Read full review
Review: Yes!: 50 Scientifically Proven Ways to Be PersuasiveUser Review - Julie - Goodreads
In my job, being persuasive is part of the deal. Not only do I have to give good advice, I have to be convincing enough that my clients will trust my advice ahead of something else. 50 ways seems like ... Read full review