Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time

Front Cover
Kogan Page, 2011 - Business & Economics - 242 pages
39 Reviews

What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost.

Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading.

He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt.

A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

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Review: Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time

User Review  - Themistocles - Goodreads

I found little of much interest or importance in this book. Several cases can be found in other books, but there are lots of cases where I learnt new stuff. However, several of the 100 cases "examined ... Read full review

Review: Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time

User Review  - Goodreads

I found little of much interest or importance in this book. Several cases can be found in other books, but there are lots of cases where I learnt new stuff. However, several of the 100 cases "examined ... Read full review

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About the author (2011)

Matt Haig is an acclaimed writer and journalist. He is the author of the best-selling Brand Success, (previously published as Brand Royalty by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).

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