The Marketing Plan Made Simple: An Illustrated "hands-on" Guide to the Development of a Marketing Plan |
Contents
AN OVERVIEW OF THE MARKETING PLAN | 4 |
OUTLINE AND COMPONENTS OF A MARKETING PLAN | 11 |
8 | 18 |
Copyright | |
2 other sections not shown
Common terms and phrases
achieve action plans Analysis section beverages COMPETITIVE ANALYSIS CONTINUED CONSUMER ANALYSIS CONTINUED CONSUMER MARKET SEGMENTS CONSUMER TARGET MARKET Crystal Geyser DEFINITION PRODUCT MARKET DEMOGRAPHIC OPERATING VARIABLES Discounts and allowances FACTORS PERSONAL FACTORS goals and objectives GROSS MARGIN IMPACT OF COMPETITOR INDUSTRIAL MARKET SEGMENTS Issue Analysis Jerome McCarthy Kotler MACROENVIRONMENT MARKET DESCRIPTION DEMOGRAPHICS MARKET SEGMENTS SEGMENT market share marketing activities Marketing Management MARKETING MIX PRODUCT marketing objectives marketing opportunity marketing plan component marketing planning process marketing practitioner marketing strategy mix strategies OPERATING VARIABLES TECHNOLOGY Opportunity and Issue organization organization's Perfectly Clear PERIOD PERSON(S PERSONAL FACTORS ATTITUDES Philip Kotler PLAN TASKS plan's plans and programs POSITIONING MARKETING MIX PRODUCT MARKET DESCRIPTION product or service PRODUCT PLAN PRODUCT-MARKET DEFINITION PRODUCT PRODUCT/SERVICE PURCHASING DECISION-MAKERS RESPONSIBLE COSTS EXPENSES sales promotion Situation Analysis SITUATIONAL FACTORS PERSONAL soft drink sparkling mineral water STRATEGIES AND PROGRAMS Sylvan Springs TASKS TIME PERIOD Trinity Christian College USER/NON-USER STATUS