Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads (Google eBook)

Front Cover
New Riders, Oct 17, 2007 - Computers - 216 pages
12 Reviews
Your web site is a business—design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?

Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.

It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.

In this book you'll learn:
  • Why so many organizations think about web design the wrong way
  • How small design changes can have a big impact on your bottom line
  • Simple tips  to increase web sales/leads by 10% – 50% (or more)
  • Concrete design guidelines for:
  • Landing pages
  • Home pages
  • Category pages
  • Detail pages
  • Forms
  • Checkout processes
Packed with helpful examples from a wide variety of sites!
  

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Review: Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads

User Review  - Montgomery Webster - Goodreads

As with most other tutorials, this book dedicates 25% of each page to white space. Otherwise, a fast introduction to conversion optimization. Definitely taught me what I wanted to know about designing landing pages. Read full review

Review: Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads

User Review  - Goodreads

As with most other tutorials, this book dedicates 25% of each page to white space. Otherwise, a fast introduction to conversion optimization. Definitely taught me what I wanted to know about designing landing pages. Read full review

Contents

Dedications
About the Authors
Acknowledgments
Foreword
Introduction
The Big Picture
Chapter 1 A Novel Concept
Chapter 2 Business Case
Chapter 5 Home Pages
Chapter 6 Category Pages
Chapter 7 Detail Pages
Chapter 8 Forms
Chapter 9 Checkout Process
Resources
Chapter 10 Digging Deeper
Glossary

Chapter 3 Managing for ROI
Design Guidelines
Chapter 4 Landing Pages

Common terms and phrases

Bibliographic information