Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
Your web site is a business—design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?
Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.
It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.
In this book you'll learn:
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Weeks ago, I purchased tickets online for a theatrical event. Yeah, I know, very exciting, but why I'm bringing this up is because of the checkout process. Thanks to the email from the theater troupe ... Read full review
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A/B test abandonment rate Add to Cart answers audience brand button labels buying more traffic call to action category page Category pages chapter checkout process clear color complete contextual conversion optimization conversion rate create credit card customers Design Guidelines detail page detail pages display dropoff rate easy elements example expect feedback fields focus graphic help visitors impact important increasing conversion investment Lance landing page landing pages layout login look Multivariate testing navigation offer Omniture options organization’s organizations page’s percentage of visitors performance Persuasive Technology potential prioritize purchase questions reassurance redesign scenarios search engine search engine optimization Search Marketing shopping cart site’s step strategy success there’s thumbnail images track understand usability testing user experience user testing visual web analytics web design What’s