Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads

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New Riders, Oct 17, 2007 - Computers - 216 pages
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Your web site is a business—design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?

Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.

It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.

In this book you'll learn:
  • Why so many organizations think about web design the wrong way
  • How small design changes can have a big impact on your bottom line
  • Simple tips  to increase web sales/leads by 10% – 50% (or more)
  • Concrete design guidelines for:
  • Landing pages
  • Home pages
  • Category pages
  • Detail pages
  • Forms
  • Checkout processes
Packed with helpful examples from a wide variety of sites!
 

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Contents

Foreword by Kelly Goto Introduction
The Big Picture
A Novel Concept Chapter 2 Business Case
Managing for
Design Guidelines
Landing Pages
Home Pages
Category Pages
Detail Pages
Forms
Checkout Process
Resources
Digging Deeper
Index

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