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alternative ALTERNATlVES American analysis Andreessen Anny Wong Ashton Lane better C+ Editors causes Clark concepts conservatives and liberals consumers contract CREATlVlTY criteria dealing decision developing economic Edison Edward de Bono effects of creativity emphasize entrepreneur entrepreneurship environment especially example facilitate federal firms human ideas important improve individual inspirational institutions inventor involves issue of Creativity Jim Clark knowledge legislation light-bulb lnnovation lssues Marks and Spencer means mental illness merit treatment Michael Lewis MKM Center movie performance pay person policy evaluation policy maze Policy Studies Organization political profitable programs relevant schizophrenics schools scientists Sean Connery Silicon Graphics social science social technologies societal solving diverse problems subscribers super-optimizing Table test taker things thinking Thomas Edison Tzena University usefully innovative versus vouchers win-win win-win solution WlN-WlN workers