Sport, Culture & Media
Sport, Culture and the Media was the first book to analyse comprehensively two of the most powerful cultural forces of our times: sport and media. It examines the ways in which media sport has established itself in contemporary everyday life, and how sport and media have made themselves mutually dependent.
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2002 World Cup advertising analysis argued athletes audience Beckham billion broadcast rights BSkyB Chapter commentary commercial contemporary contests coverage cricket critical David Beckham difﬁcult economic example female ﬁctional ﬁeld ﬁgures ﬁlm ﬁnal ﬁnd ﬁnding ﬁrst football gender global ideologies inﬂuence Internet involved Korea/Japan World Cup London magazine Manchester United masculinity match McKay means media sports cultural media sports texts Miller Murdoch newspapers ofﬁcials Olympics pay TV play players political popular postmodern production professional radio reﬂect Rowe rugby league scandal screen sexual shot signiﬁcant soccer speciﬁc spectators sport and media sports body sports commentators sports cultural complex sports events sports fans sports ﬁlm Sports Illustrated sports image sports journalism sports journalists sports media sports photograph sports reports sports television sports TV sports writing sportspeople story Sydney Sydney Morning Herald tabloid television sport TV sport viewers watching women World Cup