Autumn of the Moguls: My Misadventures With the Titans, Poseurs, and Money Guys Who Mastered and Messed Up Big Media

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HarperCollins, Oct 1, 2004 - Biography & Autobiography - 400 pages
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Astute, brutally honest, and always provocative chronicler of assorted media-world implosions Michael Wolff has sorted through the wreckage of fallen media empires and fearlessly deconstructed the peculiar psychology behind the mess. A former media entrepreneur himself, Wolff has had a ringside seat as the conglomeratized worlds of newspapers, magazines, television, radio, and the Internet have taken often bewildering turns.

In Autumn of the Moguls, Wolff explains it all, taking on the great (and not-so-great) characters of the age, including:

  • AOL Time Warner's Gerald Levin, Steve Case, Bob Pittman, and Walter Isaacson;
  • New York Times publisher Arthur Sulzberger Jr.;
  • Viacom's Sumner Redstone and Mel Karmazin;
  • Disgraced domestic goddess Martha Stewart;
  • Would-be media empress Tina Brown;
  • Legendary kahuna Barry Diller;
  • Media mogul turned New York City mayor Michael Bloomberg;
  • Disney czar Michael Eisner;
  • And an outrageous cast of self-proclaimed creative geniuses, short-sighted (and often short) financiers, and shameless politicians who attempt and frequently succeed in manipulating the media.

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Autumn of the moguls: my misadventures with the titans, poseurs, and money guys who mastered and messed up big media

User Review  - Not Available - Book Verdict

New York media columnist Wolff (Burn Rate) presents an up-close examination of the people who drove the media business to new highs and new lows in the boom years. The book provides ample context ... Read full review

Review: Autumn of the Moguls: My Misadventures with the Titans, Poseurs, and Money Guys Who Mastered and Messed Up Big Media

User Review  - Ellen - Goodreads

Via Gawker's Media Bitchery: The Definitive Bibliography. Read full review

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About the author (2004)

Michael Wolff writes a weekly column about media for "New York" magazine and is a founding columnist of the Internet business magazine "The Industry Standard." He is the creator of the bestselling "NetGuide" and the thirty-title series of NetBooks. He is the author of "White Kids" and the coauthor of "Where We Stand, " which became a multipart PBS television series. He lives in New York City.

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