The Start-up of You

Front Cover
Crown Business, 2012 - Business & Economics - 260 pages
6 Reviews
A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley's most innovative entrepreneurs.

The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over and traditional job security is a thing of the past.

Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today's competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you.

Why? Start-ups - and the entrepreneurs who run them - are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage.

These are the very same skills professionals need to get ahead today.

This book isn't about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or launching your own venture, you need to know how to:

* Adapt your career plans as you change, the people around you change, and industries change.
* Develop a competitive advantage to win the best jobs and opportunities.
* Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships. * Find the unique breakout opportunities that massively accelerate career growth.
* Take proactive risks to become more resilient to industry tsunamis.
* Tap your network for information and intelligence that help you make smarter decisions.

A revolutionary new guide to thriving in today's fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-Up of You empowers you to become the CEO of your career and take control of your future.
 

What people are saying - Write a review

User ratings

5 stars
1
4 stars
5
3 stars
0
2 stars
0
1 star
0

LibraryThing Review

User Review  - brikis98 - LibraryThing

An important read and perhaps one that should be required for everyone graduating from college these days. People still act as if there are these fixed "job" entities just waiting for them as soon as ... Read full review

LibraryThing Review

User Review  - tlockney - LibraryThing

This one is a tough one to rate. I was initially inclined to give it just three stars, which is actually a pretty good rating, I'd say -- it means something is worth reading, just not something I'd ... Read full review

Contents

DEVELOP A COMPETITIVE ADVANTAGE
25
ADAPTIVE STARTUPS ADAPTIVE CAREERS
52
ABZ PLANNING
58
ALMOST READY AIM FIRE AIM FIRE AIM
64
JUMP ON YOUR LIFEBOAT
76
Relationship Building in Professional
88
HOW TO STRENGTHEN AND MAINTAIN YOUR
121
PURSUE BREAKOUT OPPORTUNITIES
141
ASSESSING AND MANAGING RISK
177
WHO YOU KNOW IS WHAT YOU know
193
Connect with Us
227
Acknowledgments
237
Index
249
Copyright

Other editions - View all

Common terms and phrases

About the author (2012)

REID HOFFMAN is a world-renowned entrepreneur and investor. He is cofounder and executive chairman of LinkedIn, the biggest professional network in the world with 100+ million members. Previously he was executive vice president and on the founding board of directors of PayPal. He is also a partner at Greylock, a leading Silicon Valley venture capital firm. He is an early investor in over 100 technology companies, including Facebook and Zynga.
 
BEN CASNOCHA is an award-winning entrepreneur and author. He has written for Newsweek and appeared on CNN, the CBS Early Show, and Fox News. BusinessWeek named him one of "America's best young entrepreneurs." He has spoken to more than ten thousand students and businesspeople in countries around the world.

Bibliographic information