This is PR: The Realities of Public Relations
Wadsworth Publishing Company, 1993 - Business & Economics - 615 pages
This text presents the history and development of public relations, an introduction to communication theory, persuasion and research methods as well as an overview of practical topics.
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activities advertising agencies American American Heart Association Association attitudes audience behavior Bernays broadcast called campaign cial client communication condom consumer consumerism copy corporate coverage credibility crisis developed effective employees ethical evaluation example executive film function handle Hill & Knowlton hired Ibid ideas important industry institutions internal interviews involved issues Ivy Lee magazine mass media ment National newspaper nonprofit organization organization's organizational P. T. Barnum percent political PR firm PR person PR practice PR practitioners PR's president press agentry problem professional promotion PRSA public affairs public opinion public relations practitioners rela releases reporter responsibility result role social staff story strategy sumer survey Swraj Paul television tion United University video news releases Wall Street Journal York