Mass Communication: A Sociological Perspective |
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The Nature and Functions of Mass Communication | 3 |
Toward a Working Concept of Mass Communication | 10 |
Some Other Theoretical Orientations | 23 |
Copyright | |
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activities adults American audience broadcasting cable television campaign Cantor Chapter communication behavior communication content Communication Research concept concern content analysis coverage cultural developed diffusion discussion dysfunctional earthquake effects Elihu Katz especially example exposure film functional George Gerbner goals Ibid immigrants important individuals influence interaction interest interpersonal communication interpretation issues Journal of Communication journalists Larry Gross Lazarsfeld magazines major mass communication mass media Merton munication newspapers occupational roles opinion leaders opinion leadership organizational organizations patterns people's percent political popular Press production Public Opinion Quarterly radio relatively responsible sample selective sion soap operas social consequences social norms social process social roles society sociological sociologists sources Soviet Soviet Union specific stations stories study of mass suggests survey television drama television producers television programs theory tion topics values viewers views violence Wilbur Schramm women York