Car Buyer's and Leaser's Negotiating Bible

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Random House, 1999 - Reference - 250 pages
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Negotiating a New-Car Deal Is a Cat-and-Mouse Game
Now You Can Be the Cat
The next time you buy or lease a new car, you can take control of the negotiations. This popular, definitive guide teaches you how to enter the process informed, empowered, and in charge:
Negotiate with confidence, whether you're buying or leasing
Establish the right target price for any new vehicle
Discover the real dealer cost, so you'll know whether the deal is a good or bad one before you agree to it
Negotiate successfully by phone or fax, without entering the showroom--a sure-fire technique
Determine the true wholesale value of your trade-in, so you get the most for it
You'll also learn how to evaluate your financing options and obtain dealer invoice prices and information on factory-to-dealer incentives. And it's the only comprehensive car buyer's and leaser's guide to help you fight dealers' price discrimination against women and minorities. This new and updated edition has been expanded to include information on using the Internet, researching crash test data, and buying used as well as new cars.

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An Uneven Playing Field
The evidence that women and minorities are charged more
The Juggler

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About the author (1999)

W. James Bragg is one of the country's premier automotive consumer advocates and a periodic commentator on public
radio's Marketplace. He delivers savvy, hard-hitting advice with a sense of humor. As founder of the Fighting Chance information service, he's the only consumer advocate author who keeps current on the automotive marketplace through daily contact with new-vehicle shoppers. The insights he's gained from over 28,000 customers make this the most comprehensive, real-world treatment of car buying and leasing available.

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