Qualitative Methods in Management Research
In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.
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Qualitative Research in Management
Achieving Access to Management Reality
The Route From
Case Study Research
Quality of Academic Research and Management
A Management Action Science Paradigm
ability academic research action research action scientist applied approach Argyris assess become behavior business schools change agent change processes Chapter chief executive cial client company's concepts concerned conclusions consultant paradigm consulting assignment corporate culture decision discussed employees ence example experience facts Figure Geneen Glaser and Strauss gold-collar worker grounded theory Gummesson hermeneutic paradigm historical analysis Ibid implementation industry interviews investigative journalism involved knowledge large number Maigret management action science management consultants marketing ment methodology observation organizational organizations participant observation participation positivism positivistic present preunderstanding problem processes of change qualitative methods qualitative research quality criteria quantitative question referred relationship relationship marketing reports researcher's researcher/consultant researchers and consultants researchers and management scientific searchers social specific strategy study research sultant taboo Taoism techniques theory tion tive traditional types understanding validity Vertical thinking