Mediasport

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Psychology Press, 1998 - Language Arts & Disciplines - 336 pages
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As we enter the 21st century, sport increasingly dominates the international media. Daily newspapers, television channels and local news programmes feature more sport, often at the expense of political coverage. At the same time, cable and satellite networks are building their global expansion on sports related goods and their penetration into new markets. This is a study of the ways in which sport and the media interact. Among the subjects covered are: sports ethics; sport and gender; sport and violence on television; the globalization of sports; and marketing sports on the internet.
 

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Contents

Technology and the Commodification
14
Key Research and Emerging
27
Media Marketing and
57
The Evolving Television Sports Marketplace
73
Issues in Sports
88
Sport Nationalism and the Media
119
The Sports Hero Meets Mediated Celebrityhood
134
Race and Ethnicity in US Sports Media
154
Issues of Gender
186
Constructions of Masculinity
202
Reading the Sports Media Audience
221
Violence and the Enjoyment of Media Sports
252
Mediations
266
References
282
Index
319
Copyright

The Media Image of Sport and Gender
170

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About the author (1998)

Wenner is Professor of Communications and Director of_the Sports and Fitness Management Graduate Program at the University of San Francisco.

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