Mediasport

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Lawrence A. Wenner
Psychology Press, 1998 - Language Arts & Disciplines - 336 pages
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Daily newspapers, television channels and local news programs feature ever more sports, often at the expense of political coverage. At the same time, cable and satellite networks are penetrating the market. In MediaSport, leading experts from around the world in the field of sports studies, sports journalism and leisure studies provide a comprehensive introduction to the ways in which sports and the media interact. They tackle issues such as gender, globalization, sports ethics, sports and violence on television, and marketing sports on the internet. Clearly written and wide-ranging, MediaSport represents the latest thinking from around the world on the relationship between global sports and the world of communication.
 

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Contents

Technology and the Commodification
14
Key Research and Emerging
27
Media Marketing and
57
The Evolving Television Sports Marketplace
73
Issues in Sports
88
Sport Nationalism and the Media
119
The Sports Hero Meets Mediated Celebrityhood
134
Race and Ethnicity in US Sports Media
154
Issues of Gender
186
Constructions of Masculinity
202
Reading the Sports Media Audience
221
Violence and the Enjoyment of Media Sports
252
Mediations
266
References
282
Index
319
Copyright

The Media Image of Sport and Gender
170

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About the author (1998)

Wenner is Professor of Communications and Director of_the Sports and Fitness Management Graduate Program at the University of San Francisco.

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