Lawrence A. Wenner
Psychology Press, 1998 - Language Arts & Disciplines - 336 pages
Daily newspapers, television channels and local news programs feature ever more sports, often at the expense of political coverage. At the same time, cable and satellite networks are penetrating the market. In MediaSport, leading experts from around the world in the field of sports studies, sports journalism and leisure studies provide a comprehensive introduction to the ways in which sports and the media interact. They tackle issues such as gender, globalization, sports ethics, sports and violence on television, and marketing sports on the internet. Clearly written and wide-ranging, MediaSport represents the latest thinking from around the world on the relationship between global sports and the world of communication.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Technology and the Commodification
Key Research and Emerging
Media Marketing and
The Evolving Television Sports Marketplace
Issues in Sports
Sport Nationalism and the Media
The Sports Hero Meets Mediated Celebrityhood
Race and Ethnicity in US Sports Media
The Media Image of Sport and Gender
Other editions - View all
1nternet advertising African-American athletes American analysis argues Australian baseball basketball behavior broadcast celebrity Chicago Bulls commentary commentators commercial communication competition context corporate cultural cybersport Dennis Rodman dominant Duncan ESPN ethical European-American example fanship female athletes focus football Gantz gender global heterosexual homophobia ideology images individual interest journalists lesbian major league male athletes marketing masculinity mass media media coverage MediaSport men's Messner Michael Jordan million NCAA Nolan Ryan non-fans Olympic Games percent play players political popular postmodern production professional sports programming relationships reported revenue Rodman role Sabo sexual soccer social Sociology of Sport spectators Sport Journal sporting events sports coverage sports fans sports heroes Sports Illustrated sports media sports on television sports viewing sports violence stereotype suggests Super Bowl television sports tennis Tiger Woods tion traditional USA TODAY values viewers Wenner women's sports Zillmann