As we enter the 21st century, sport increasingly dominates the international media. Daily newspapers, television channels and local news programmes feature more sport, often at the expense of political coverage. At the same time, cable and satellite networks are building their global expansion on sports related goods and their penetration into new markets. This is a study of the ways in which sport and the media interact. Among the subjects covered are: sports ethics; sport and gender; sport and violence on television; the globalization of sports; and marketing sports on the internet.
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