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“…ideologies are transmitted, and practices, meanings, values and identities are taught and learnt.” (Fairclough, 1995, p.219) Fairclough, N. (1995). Critical Discourse Analysis: The Critical Study of Language. London: Longman. Marston, 2004, p. 1 Marston, G. (2004). Social Policy and Discourse Analysis: Policy Change in Public Housing. Burlington, VT: Ashgate.