Agile Product Management with Scrum: Creating Products that Customers Love

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Addison-Wesley Professional, Mar 11, 2010 - Computers - 160 pages
16 Reviews

The First Guide to Scrum-Based Agile Product Management


In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team.


Benefitting from Pichler’s extensive experience, you’ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face.


Coverage includes

  • Understanding the product owner’s role: what product owners do, how they do it, and the surprising implications
  • Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders
  • Grooming the product backlog: managing the product backlog effectively even for the most complex products
  • Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions
  • Collaborating in sprint meetings: understanding the product owner’s role in sprint meetings, including the dos and don’ts
  • Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise

This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.


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Great overview of the product owner role. - Goodreads
Thanks Roman for writing this book. - Goodreads
I expected a bit more in-depth overview. - Goodreads

Review: Agile Product Management with Scrum: Creating Products That Customers Love

User Review  - Goodreads

Nice overview of Agile Product Management, maybe a bit too shallow, high level and simplistic. It is a really good source of information for someone who is interested in Agile Product Management. I expected a bit more in-depth overview. Read full review

Review: Agile Product Management with Scrum: Creating Products That Customers Love

User Review  - Goodreads

This book had a lot of examples, and is quite idealistic (or I'm just jaded from our "agile" implementation at a large Fortune 50 with all its crazy bureaucracy). But the formatting made it an easy read and the table of contents are quite nicely laid out. Read full review


Forewordby Jeff Sutherland
Forewordby Brett Queener
About the Author
1 Understanding the Product Owner Role
2 Envisioning the Product
3 Working with the Product Backlog
4 Planning the Release
5 Collaborating in the Sprint Meetings
6 Transitioning into the Product Owner Role

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About the author (2010)

Roman Pichler is a leading Scrum and agile product management expert. He has a long track record in teaching and coaching product owners and in helping companies apply effective product management practices. In addition to this book, he is the bestselling author of Scrum–Agiles Projektmanagement erfolgreich einsetzen (Scrum–Applying Agile Project Management Successfully) (dpunkt.verlag, 2008). As a Certified Scrum Trainer, he led the Scrum Alliance effort to develop a curriculum for the Certified Scrum Product Owner training. Find out more at

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