Luxury Fashion Branding: Trends, Tactics, Techniques
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
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Chapter 1 A question of luxury
Chapter 2 Whats in a name? The history of luxury fashion branding
the luxury fashion consumer
Chapter 4 Luxury retail design and atmosphere
Chapter 5 The art of creating and managing luxury fashion brands
Chapter 6 Digital luxury
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