Harry Potter: The Story of a Global Business Phenomenon
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
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Chapter 3 The Buzz Begins
An Education in Marketing and Promotion
Chapter 5 Harry Potters Influence on Print Publishing
Chapter 6 Harry Potters Influence on Movies and Television
Chapter 7 Harry Potters Influence on Retail
Chapter 8 Harry Potters Influence on Merchandising
Chapter 9 Harry Potters Influence Online
Chapter 10 Harry Potter Becomes a Theme Park
Chapter 11 Harry Potters Global Business and Personal Impact
Who Else has Gotten it Right or Wrong?
Chapter 13 What is Next for Harry Potter and the World Affected by the Boy Who Lived?
Recreating a Literary Phenomenon
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Amazon audio books bestseller list Bloomsbury brand extensions brand guardian brand image Cabbage Patch Kids Chamber of Secrets Chapter companies consumers created cult brand customers Deathly Hallows Discworld Disney emotional involvement fan fiction fan sites film global Goblet of Fire Half-Blood Prince Halo Harry Potter book Harry Potter brand Harry Potter fans Harry Potter movie Harry Potter series Islands of Adventure J.K. Rowling J.K. Rowling’s Harry Jurassic Park launched leverage lifecycle literary loyalty Mariah marketing strategies marketing team marketplace million copies Mini Case Study online buzz perpetual marketing phenomenon Philosopher’s Stone pioneer brand Pokémon popular pre-orders product or brand promote published release date Roald Dahl Rowling’s Harry Potter Scholastic Septimus Heap seven books Sorcerer’s Stone Star Trek story success of Harry tease and perpetual tease marketing television theme park trilogy video games Virgin Warner Bros Wizarding World word-of-mouth marketing World of Harry World of Warcraft worldwide