Pricing and Regulation in Multi-Sided Markets
GRIN Verlag, 2012 - 140 pages
Doctoral Thesis / Dissertation from the year 2011 in the subject Economics - Macro-economics, general, European Business School - International University Schlo Reichartshausen Oestrich-Winkel (Department of Governance and Economics), language: English, abstract: This thesis strives to offer new insights in two main areas. First, it investigates the fact that merchant usage fees for payment card services differ substantially among merchant sectors. Second, it identifies the smart (electricity) meter market as a multi-sided market and applies the insights found in the literature to better regulate a market-driven rollout of smart meters. Chapter 2 examines the determination of the merchant usage fee of a monopolistic unitary payment card network based on the characteristics of the downstream market. Merchants engage in Bertrand competition that allows for an observation of heterogeneous products. My coauthor and I find that the payment card network extracts a part of the economic rent that merchants obtain. The rent, and consequently the merchant usage fee, is increasing in the downstream market size, but decreasing in the price elasticity of consumer demand, as well as in the substitutability of products, and in the fraction of consumers who prefer card payments. Chapter 3 undertakes a similar analysis for Cournot competition among merchants. The merchant usage fee is decreasing in terms of the price elasticity of demand and has an inverse V relationship with regard to the fraction of card users. At first, increasing the fraction of cardholders makes accepting cards more attractive for merchants because of the increased sales. At some point, however, the higher costs of handling card transactions outweighs the benefit of increased revenue. Further, card companies can increase profits by influencing consumers to use their cards in sectors with a low price elasticity of demand where they can then tax a merchant's profits more heavily. Chapter 4 looks at smart mete
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accept card payments accept payment cards acquirer bargaining power benefits Bundesnetzagentur card transactions card usage card users cash Chakravorti charge Commission Competition DG credit cards customer groups debit cards decreasing downstream market economic rents efficiency elasticity of demand electricity equilibrium European Commission European Commission Competition Evans & Schmalensee fee is increasing fee levels Figure Government Accountability Office higher incentives indirect network effects infrastructure interchange fee issuer Langlet market side market-driven rollout MasterCard maximization merchant fee merchant sectors merchant usage fee merchants accept meter operator multi-party networks multi-sided market optimal merchant usage overall pay by card payment card network payment network positive externalities potential price elasticity price structure profits reduce regulation result retailers reward programs Rochet & Tirole setup smart meter market smart meter rollout socialization of costs stakeholders sumers surcharging transaction costs two-sided markets unitary network unitary payment card Wright