Unobtrusive Measures

Front Cover
SAGE Publications, 2000 - Social Science - 220 pages

Thirty-five years ago, the four authors of this book addressed the problems of validity in social science research. They were interested in new and unused methods for obtaining information. The original edition and an expanded version have often been cited as justification for using novel means to supplement, if not replace, conventional techniques, especially survey and archival research. Illustrations abound in this book. While the novelty of the illustrations will keep many a graduate student amused, the more serious purpose is to authorize and motivate ingenuity in obtaining information. Even more fundamental is the strategy of combining very different methods so that research results can, by triangulation, withstand "threats to validity" that so frequently invalidate single-measure, conventional research.

From inside the book

 

Contents

Approximations to Knowledge
1
Erosion and Accretion
35
The Running Record
53
Copyright

6 other sections not shown

Other editions - View all

Unobtrusive Measures
Eugene J. Webb
Limited preview - 2000
Unobtrusive Measures
Eugene J. Webb,Donald T. Campbell,Richard D. Schwartz,Lee Sechrest
Limited preview - 1999
Unobtrusive Measures
Eugene J. Webb,Donald T. Campbell,Richard D. Schwartz,Lee Sechrest
No preview available - 1999

Common terms and phrases

Abnormal and Social advertising Advertising Research Foundation approach archival records areas attitudes behavior bias biases Campbell Chicago Chinese democracy movement compared comparisons confederate contaminant content analysis conversation sampling correlation degree device effect employed error estimate evaluation example experiment experimental external validity film findings Francis Galton Galton Guttman scale hypothesis index numbers indices individual infrared photography interaction interest interview investigator issue Journal of Abnormal letters mass media material methods movement multiple museum Naroll Neibergs nonreactive Northwestern University outcroppings participant observation person physical evidence plausible rival political population restrictions possible potential problem produced Public Opinion Quarterly question questionnaire reactive reports response sets risk rival hypotheses role Sechrest selective single Social Psychology social science social scientist society Sociometry sources subjects systematic television theory time-series analysis tion trace University variable varied verbal votes York

References to this book

Bibliographic information

TitleUnobtrusive Measures
Volume 2 of Sage classics
Unobtrusive Measures, Eugene J. Webb
AuthorEugene J. Webb
Editionrevised
PublisherSAGE Publications, 2000
ISBN0761920110, 9780761920113
Length220 pages
Subjects › 

Social Science / Research
  
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