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This one continues to reveal the working of our mind ... The power of (unconscious) thinking without (conscious) thinking ... the ability to thin slice the critical few aspects in decision making rather than getting over crowded with "facts" that lead us to fail in seeing the significant few aspects.
A brilliant piece of follow on from his "Tipping Point"

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I found the book to be entertaining and after the first two chapters or so, I understood the premise. Thereafter, it was reinforcements through examples and opinions.

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I read this book because instinct is a concept very close to my heart. I very heavily rely on my instincts and I have seen the ups and downs of the same. And to some extent, Blink does enchant me. But I wouldn’t say the same if I had kept the book aside after reading the first four chapters. The first four chapters involve too much facts and details and the information given doesn’t entice _ME_ as it seems natural to me, may be because I am already into instincts too much. But I would also not deny the fact that I am trying to explain my subconscious why I do not like the first four chapters. And as Sir Malcolm puts it, “We always fail to explain our subconscious”. True. But then, its human nature that has descended for billions of years and something that is difficult to do away with, but not impossible. Anyways, from the end of the fourth chapter, the book seems to interest me more and is able to involve me through to the end. I do not know exactly why. I will try to explain it but I am not sure if I would be able to. I believe that from the end of the fourth chapter, the facts and examples become more interesting than they were in the previous chapters. I believe it is also because the presentation of facts and examples become more mysterious and interesting. It is difficult to find any order in the book because it doesn’t follow the conventional style of following a structured pattern. And I find it a nice and different way of presentation. Also, gvien that the concept itself is so difficult to explain, following a structure wouldn’t have served the purpose. It’s always best to explain something obtruse through examples and that’s what Sir Malcolm does.
But overall, it’s an interesting read. And with the ease that Sir Malcolm puts his theory, it’s really amazing given that the language is simple and passages flowy. They never seem to loose the connection or objective of the book. Sir Malcolm always goes back to earlier examples and statements as and when required to substantiate further his understanding.
For people, who really believe in the power of instincts, Blink is a good read. If you think you know a great deal about instincts then you are wrong. You should read Blink and you will know why. It will only add to your already existing knowledge.

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