Managing New Product and Process Development: Text Cases
Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
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The Concept of
CHAPTER lO PrototypeTest Cycles
Promise and Reality
Developing an Aggregate Project Plan
Ceramics Process Systems B
Organizing and Leading
Tools and Methods
Building Development Capability
A Comparison of Alternatives
Changing Behavior and Overcoming Obstacles
Intel Systems Group
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