The McGraw-Hill Guide to Starting Your Own Business: A Step-By-Step Blueprint for the First-Time Entrepreneur

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McGraw Hill Professional, Jun 30, 2003 - Business & Economics - 253 pages
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The bestselling first edition of The McGraw-Hill Guide to Starting Your Own Business sold more than 75,000 copies, and took the reader step-by-step through the entire process of starting a new venture. This completely revised second edition once again shows entrepreneurs the keys to determining the best business opportunities, creating a business plan, and formulating a winning marketing strategy. In addition, it now profiles alternative sources of funding from SBA loans to angel investors and provides valuable do's and don'ts from over one hundred entrepreneurs.

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About the author (2003)

Stephen C. Harper, Ph.D. is a professor of management at the University of North Carolina at Wilmington and president of management consulting firm Harper and Associates, Inc.

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