Communication Design: Principles, Methods, and Practice

Front Cover
Allworth Press, 2004 - Design - 207 pages
Graphic design students will get a firm grip on the theory and practice of communication design with this unique, comprehensive work.

Written by an expert on communication design with a versatile professional and theoretical training, the book inspires young designers to look beyond aesthetic concerns and develop an integrated, multi-dimensional understanding of this ever-changing field. The book is systematically divided into eight sections: a description of the field, historical context, the knowledge-base, economy & technology, methods & planning, areas of professional practice, computer technologies and communication design, and culture & society.

On the long path from idea to readerís/recipientís response. Students learn how to approach design problems in a methodical, professional manner; how the human mind interprets visual and verbal messages; how technology choices impact the design process; how design is used in the service of information, education, administration, and persuasion; what it means to design for noncommercial advertising, political and ideological propaganda, and much more.

Complete with practical examples, case studies, and cutting-edge research, this eloquent primer is a springboard to integrated, contemporary communication design.

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About the author (2004)

Jorge Frascara is the former chairman of art and design at the University of Alberta, Canada, where he currently teaches communication design. He lives in Alberta, Canada.

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