Preparing Art and Camera Copy for Printing: Contemporary Procedures and Techniques for Mechanicals and Related Copy |
Contents
The New Preparatory Procedures and Techniques | 1 |
Paper and Composition Methods | 16 |
Camera Copy in Pasteup Form | 49 |
Copyright | |
9 other sections not shown
Common terms and phrases
advertising Alphatype art department art director art media artist artwork avoid background blue booklet camera copy coated paper color areas color prints color register color separations color transparencies composition comprehensive layout contact prints continuous-tone Copy Example copy unit cylinder display engraving extra four-color four-color process gravure halftone screen handled illustration inch key copy keylining letter letterpress letterpress printing light line copy lithographic machine magazine masking film mechanical ment metal method negatives offset offset printing opaque paste-up percent photoengravings photographic photomechanical Photostat phototypesetter plate costs platemaker posters press plate printer printing processes process art process color producer reduced repro proofs reproduction retouching rotogravure same-focus scaled and positioned sheet sizes space standard Street New York surprint tape tion tissue overlay tonal tone copy tone elements Type C prints type proof typefaces typographer Typography is architecture uncoated usually wash drawings