...managers were presented an advanced concept of marketing. In simple terms, it introduces the marketing man at the beginning, rather than at the end of the production cycle and integrates marketing into each phase of the business. -53"Marketing has authority in product planning,...

...the then novel concept of marketing. GE reported that the concept . . . introduces the marketing man at the beginning rather than at the end of the production cycle and integrates marketing into each phase of the business. Thus, marketing, through its studies and research,...

...wants were considered the starting point for all company plans: therefore, marketing must be introduced at the beginning rather than at the end of the production cycle, and marketing considerations should be a part of all major business decisions. This integrated consumer-oriented...

...of the new, market ing- centered product management arrangement: "It introduces . . . marketing ... at the beginning rather than at the end of the production cycle and integrates marketing into each phase of the business. Thus, marketing, through its studies and research,...

...formulated by the Marketing Services Division. This, in simple terms, would introduce the marketing man at the beginning rather than at the end of the production cycle and would integrate marketing into each phase of the business' (Petrof, 1997). Grönroos (1997) also states...

...the marketing concept of the time (Boone & Kurtz 1999: 13): [The concept] introduces the [marketer] at the beginning rather than at the end of the production cycle and integrates marketing into each phase of the business. Thus, marketing, through its studies and research,...