111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers
Due to the growing threat of discounted real estate services and online competition, the number of real estate transactions completed by traditional professionals is dropping every year. Therefore, real estate professionals today are finding that the basic services of the past no longer are enough to appease the savvy consumer interested in buying or selling a home.
The average commission rate dropped 16% from 1991 to 2004 according to industry analyst REAL Trends. Only those agents who learn how to justify their commissions will be paid what they’re worth. In 111 Ways to Justify Your Commission, author, real estate broker, and speaker Michael D. Lee arms real estate professionals with new methods of adding value to their services without compromising their livelihoods. Using tips, anecdotes, charts, and figures to outline a proven strategy, this guide provides practical, tangible, and easy-to-follow steps that add tremendous value to a real estate business, allowing real estate professionals to stay competitive in an evolving industry.
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111 Valuable Strategies for Real Estate Professionals!
As one of the top real estate speakers and authors in the country, Michael Soon Lee has been licensed since 1977 and he has earned as much as $75,000 in commissions in one MONTH (NOT one year). He has also managed both large and small real estate firms as a broker. Michael summarized his many years of professional experience and valuable business tips in "111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers."
If you are serious about becoming a good real estate professional, you should read this book. I have been licensed as a real estate broker for about 10 years and ran my own real estate company for 4 years. I found his tips very valuable. For example, in Tip 85, Efficiently Show Properties to Buys, Michael wrote:
"...Also, don't show properties the way average agents do. They usually save the best house for last, thinking clients will appreciate a house more after they have seen a few lemons. Unfortunately, all this does is build unrealistic expectations in clients' minds because they are led to believe that every house they see will be better than the last. After seeing the last house, they still expect to see one that is markedly better..." He continues to tell you what the right way is to show properties to buyers. There are many, many other valuable tips, like "Write Articles for your Local Newspaper," "Establish a Physical Farm," etc.
"111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers" has 240 pages. It is a valuable addition to the bookshelf for both seasoned and novice real state professionals.