YouTube: An Insider's Guide to Climbing the Charts

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"O'Reilly Media, Inc.", Nov 19, 2008 - Computers - 304 pages
8 Reviews

Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 13,000 YouTube subscribers and over 4 million views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about:

  • Storytelling and directing
  • Shooting, editing, and rendering
  • Creating your very own channel
  • Broadcasting user-generated content
  • Re-broadcasting commercial content
  • Cultivating a devoted audience
  • Fitting into the YouTube community
  • Becoming a success story

Join Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan.

Alan and Michael understand viral marketing -- and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.


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LibraryThing Review

User Review  - regularguy5mb - LibraryThing

While this book was released in 2008, making all the detailed information about creating and managing a YouTube channel out of date, Alan Lastufka and Michael Dean have created a bit of timelessness ... Read full review


1 What Is This YouTube of Which You Speak?
2 Storytelling and Directing
Shooting Editing and Rendering
4 Creating Your Very Own Channel
UserGenerated Content
Commercial Content
7 Building Your Audience
Where Do You Fit In?
10 Reaching the World
11 Money Money Money
12 Beyond the Tube
13 Becoming a Success Story
14 Closing Arguments
15 Interviews with Other YouTube Rock Stars

How to Cheat and Why You Shouldnt

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About the author (2008)

Michael W. Dean is a true multimedia artist. He is the director of the films D.I.Y. OR DIE: How to Survive as an Independent Artist and HUBERT SELBY JR: It/ll Be Better Tomorrow. He toured the United States and Europe in 2002 and 2003 with D.I.Y. or DIE and recently debuted HUBERT SELBY JR: It/ll Be Better Tomorrow at the Deauville (France) American Film Festival. A prolific author, Dean's previous books include $30 Music School and $30 Writing School, as well as the critically acclaimed novels Starving in the Company of Beautiful Women and The Simple Pleasures of a Complex Girl. He also co-wrote the book Digital Music DIY Now!, and he contributes to MAKE Magazine. Dean has been interviewed on NPR, BBC radio, and PBS, and was featured on NBC, VH1, and in Variety Magazine. He lectures at colleges, museums, and youth centers throughout America and Europe. Dean has always been interested in art -- before embarking on writing/filmmaking, he was the lead singer of Bomb (Warner Brothers). They released four albums.

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