YouTube: An Insider's Guide to Climbing the Charts

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"O'Reilly Media, Inc.", Nov 19, 2008 - Computers - 304 pages
8 Reviews

Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 13,000 YouTube subscribers and over 4 million views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about:

  • Storytelling and directing
  • Shooting, editing, and rendering
  • Creating your very own channel
  • Broadcasting user-generated content
  • Re-broadcasting commercial content
  • Cultivating a devoted audience
  • Fitting into the YouTube community
  • Becoming a success story

Join Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan.

Alan and Michael understand viral marketing -- and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.

 

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LibraryThing Review

User Review  - regularguy5mb - LibraryThing

While this book was released in 2008, making all the detailed information about creating and managing a YouTube channel out of date, Alan Lastufka and Michael Dean have created a bit of timelessness ... Read full review

Contents

1 What Is This YouTube of Which You Speak?
1
2 Storytelling and Directing
11
Shooting Editing and Rendering
37
4 Creating Your Very Own Channel
71
UserGenerated Content
89
Commercial Content
103
7 Building Your Audience
127
Where Do You Fit In?
145
10 Reaching the World
185
11 Money Money Money
195
12 Beyond the Tube
211
13 Becoming a Success Story
229
14 Closing Arguments
243
15 Interviews with Other YouTube Rock Stars
255
Index
273
Copyright

How to Cheat and Why You Shouldnt
167

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