For God, Country and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company that Makes it

Front Cover
Basic Books, 2000 - Business & Economics - 621 pages
2 Reviews
For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its best: in fact, “The Real Thing.”

What people are saying - Write a review

For God, country, and Coca-Cola: the unauthorized history of the great American soft drink and the company that makes it

User Review  - Not Available - Book Verdict

Coca-Cola is one of the most celebrated products of this century. The trials and successes of Coke and its manufacturer, ranging from its invention to the wars with Pepsi, unfold in a historical ... Read full review

References to this book

All Book Search results »

About the author (2000)

Mark Pendergrast was born in Atlanta and is a graduate of Harvard University. A business journalist, he has published articles and reviews in a number of magazines and newspapers, including the New York Times, the Sunday Times (London), and Financial Analyst.

Bibliographic information