Effective Small Business Management: An Entrepreneurial ApproachFor courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business, New Venture Management. Exceptionally practical, this best-selling text teaches budding entrepreneurs the hands-on tools and techniques for launching and managing a small business the right way - and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. - NEW - E-commerce as a business tool. - NEW - Strategic management. - NEW - Guerrilla marketing techniques. - NEW - Finding sources of financing, both equity and debt. - Relevant, practical and interesting material. - Companion website. - Numerous, real world examples showing how entrepreneurs are using the concepts covered. - Building and using a business plan. - Sample business plan for a business. - Extensive pedagogical features - E.g. learning objectives, chapter summaries, experiential exercises. - Multicultural nature of entrepreneurship. - Important small business topics: The Internet; cash management techniques; the latest on sources of funds (both equity and debt sources); determining the value of an existing business; trends shaping the busin |
Contents
THE CHALLENGE OF ENTREPRENEURSHIP 1 | 22 |
MANAGING A SMALL BUSINESS TECHNIQUES | 26 |
BUILDING THE BUSINESS PLAN BEGINNING | 36 |
Copyright | |
39 other sections not shown
Other editions - View all
Effective Small Business Management: An Entrepreneurial Approach Norman M. Scarborough,Thomas W. Zimmerer No preview available - 2003 |
Common terms and phrases
accounts receivable advantage advertising assets average balanced scorecard bank benefits breakeven building business plan Business Start-Ups buyer capital cash budget cash flow chise company's competitors corporation cost create credit card critical numbers customers debt develop direct mail e-commerce earnings employees entrepreneurs evaluate expenses export factors firm firm's forecasts form of ownership fran franchise franchisor global guerrilla marketing Honest Tea important income statement industry Internet inventory investment launch lenders and investors liability loan market research McDonald's million Neimann ness offer operating opportunity pany partners partnership payable payment percent period ratio potential product or service profit purchase ratio requires retail says sell seller small business owners small companies sole proprietorship sources Step success target techniques tion tomers trade typical UFOC venture Wall Street Journal World Wide Web