Effective Small Business Management: An Entrepreneurial ApproachFor courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business, New Venture Management. Exceptionally practical, this best-selling text teaches budding entrepreneurs the hands-on tools and techniques for launching and managing a small business the right way - and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. - NEW - E-commerce as a business tool. - NEW - Strategic management. - NEW - Guerrilla marketing techniques. - NEW - Finding sources of financing, both equity and debt. - Relevant, practical and interesting material. - Companion website. - Numerous, real world examples showing how entrepreneurs are using the concepts covered. - Building and using a business plan. - Sample business plan for a business. - Extensive pedagogical features - E.g. learning objectives, chapter summaries, experiential exercises. - Multicultural nature of entrepreneurship. - Important small business topics: The Internet; cash management techniques; the latest on sources of funds (both equity and debt sources); determining the value of an existing business; trends shaping the busin |
From inside the book
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Page 646
... tion . One of the primary reasons for this lack of continuity is poor succession plan- ning . Planning for management succession protects not only the founder's , successor's , and company's financial resources , but it also preserves ...
... tion . One of the primary reasons for this lack of continuity is poor succession plan- ning . Planning for management succession protects not only the founder's , successor's , and company's financial resources , but it also preserves ...
Page 653
... tion this approach poses is whether the action in ques- tion respects the moral rights of everyone ? The justice approach simply suggests that equals should be treated equally and unequals unequally . For those holding this viewpoint ...
... tion this approach poses is whether the action in ques- tion respects the moral rights of everyone ? The justice approach simply suggests that equals should be treated equally and unequals unequally . For those holding this viewpoint ...
Page 703
... tion , consumer credit , and the environment . The major complaint small business owners have concerning government regu- lation revolves around the cost of compliance . The National Federation of Independent Businesses ( NFIB ) says ...
... tion , consumer credit , and the environment . The major complaint small business owners have concerning government regu- lation revolves around the cost of compliance . The National Federation of Independent Businesses ( NFIB ) says ...
Contents
THE CHALLENGE OF ENTREPRENEURSHIP 1 | 22 |
MANAGING A SMALL BUSINESS TECHNIQUES | 26 |
BUILDING THE BUSINESS PLAN BEGINNING | 36 |
Copyright | |
39 other sections not shown
Other editions - View all
Effective Small Business Management: An Entrepreneurial Approach Norman M. Scarborough,Thomas W. Zimmerer No preview available - 2003 |
Common terms and phrases
accounts receivable advantage advertising assets average balanced scorecard bank benefits breakeven building business plan Business Start-Ups buyer capital cash budget cash flow chise company's competitors corporation cost create credit card critical numbers customers debt develop direct mail e-commerce earnings employees entrepreneurs evaluate expenses export factors firm firm's forecasts form of ownership fran franchise franchisor global guerrilla marketing Honest Tea important income statement industry Internet inventory investment launch lenders and investors liability loan market research McDonald's million Neimann ness offer operating opportunity pany partners partnership payable payment percent period ratio potential product or service profit purchase ratio requires retail says sell seller small business owners small companies sole proprietorship sources Step success target techniques tion tomers trade typical UFOC venture Wall Street Journal World Wide Web