Branding with Type
This book will help graphic designers and business managers understand how to brand their company, products, and corporate identity by using typography.
-- Includes examples of actual magazine advertising pages
-- Explains the role type plays in sales, marketing, and advertising
-- Produced by well-known and highly respected Adobe Press
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Adobe Albert-Jan Pool Apple Garamond Avant Garde Gothic Baskerville Bauhaus Berkeley Old Style Bernhard Modern Berthold Bodoni Branding with type Britain Campaign capital Caslon choosing a typeface colors Computer contrast copy Corporate ASE cosmetic industry Country Creme different typefaces find the right font Franklin Gothic Frutiger Futura Germany Gill Gill Sans Goudy Old Style Hamburger Hamburger Hamburger Handwriting headline heavy serif Helvetica identify type IndustryPack ITC Avant Garde ITC Berkeley Old ITC Garamond bold ITC Garamond light Legacy Serif legibility letters look MONOPRIX Nivea Nivea Bold occurrences Optima PMN Caecilia Polarity profiles Put the pedal Real small caps right type right typeface Roman & Italic roman Hamburger Scangraphic Script serif Hamburger serif linear serif roman slab serif small caps Stefan Rogener Stencil Stern and Spiegel subheads Today Sans Serif TrueType type conscious type design Type usage typography Univers Ursula Packhauser usage in 31 weight