Agile PR: Expert Messaging in a Hyper-Connected, Always-On World

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AMACOM, Jan 16, 2017 - Business & Economics - 272 pages
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More value from less work. An unstoppable business revolution is under way-and it is Agile. Companies that embrace Agile Management learn to connect everyone and everything . . . all the time. They can deliver instant, intimate, frictionless value on a large scale. Agile began emerging many decades ago, but truly took off in the software development industry. Sparking dramatic improvements in quality, innovation, and speed-to-market, the Agile movement is now spreading quickly throughout all kinds of companies. It enables a team, a unit, or an enterprise to nimbly adapt and upgrade products and services to meet rapidly changing technology and customer needs. And the process is applicable anywhere-companies don't need to be born Agile, like Spotify. Even centuries-old Barclays is making the transition and reaping rewards. Filled with examples from every sector, The Age of Agile helps readers: Master the three laws of Agile Management (team, customer, network) * Embrace the new mindset * Overcome constraints * Employ meaningful metrics * Make the entire organization Agile * And more With this breakthrough approach, even global giants can learn to act entrepreneurially. Their future depends on it.
 

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Contents

A Media Toolkit
1
The Importance of Engagement
17
Artful Persuasion
27
4 Blow Up the Internet
46
5 Massaging the Message
59
Giving Your Brand a Personality
75
Doing Good to Do Well
93
8 Going Global
111
11 The Rules of Regulation
157
Crisis Management
173
As Simple as Three Letters?
185
Forecasting the Future
197
New Definitions
215
Notes
225
Index
235
Free Sample of Talking to Crazy
244

Global Versus Hyperlocal
122
10 The New Relations in Public Relations
139
About AMACOM
255
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About the author (2017)

MARIAN SALZMAN is CEO of Havas PR North America and chair of the Havas PR Global Collective. A top trendspotter and award-winning blogger, she has written for Adweek, Forbes.com, The Huffington Post, The Guardian, and more.

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