Agile PR: Expert Messaging in a Hyper-Connected, Always-On World
More value from less work. An unstoppable business revolution is under way-and it is Agile. Companies that embrace Agile Management learn to connect everyone and everything . . . all the time. They can deliver instant, intimate, frictionless value on a large scale. Agile began emerging many decades ago, but truly took off in the software development industry. Sparking dramatic improvements in quality, innovation, and speed-to-market, the Agile movement is now spreading quickly throughout all kinds of companies. It enables a team, a unit, or an enterprise to nimbly adapt and upgrade products and services to meet rapidly changing technology and customer needs. And the process is applicable anywhere-companies don't need to be born Agile, like Spotify. Even centuries-old Barclays is making the transition and reaping rewards. Filled with examples from every sector, The Age of Agile helps readers: Master the three laws of Agile Management (team, customer, network) * Embrace the new mindset * Overcome constraints * Employ meaningful metrics * Make the entire organization Agile * And more With this breakthrough approach, even global giants can learn to act entrepreneurially. Their future depends on it.
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The Importance of Engagement
4 Blow Up the Internet
5 Massaging the Message
Giving Your Brand a Personality
Doing Good to Do Well
8 Going Global
11 The Rules of Regulation
As Simple as Three Letters?
Forecasting the Future
Free Sample of Talking to Crazy
Global Versus Hyperlocal
10 The New Relations in Public Relations
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