Agile PR: Expert Messaging in a Hyper-Connected, Always-On World
Today’s news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how to most effectively build brands has become a 24/7 mission for even the most experienced PR firms, let alone the lone enterprise. So where does one even begin to take on such an endeavor?Look no further! In Agile PR, public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Individuals and businesses seeking to build either their brand or that of a client can learn how to:• Use newscrafting to help you or your client be the news• Personalize pitches to reporters and bloggers• Master the art of storytelling• Create branded hashtags that get shared• Gain exposure at SXSW, TED, and other key conferences• Get bumped to the top of online searches• And much more!Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR unlocks industry secrets to help anyone broaden their reach and increase their impact.
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The Importance of Engagement
4 Blow Up the Internet
5 Massaging the Message
Giving Your Brand a Personality
Doing Good to Do Well
8 Going Global
11 The Rules of Regulation
As Simple as Three Letters?
Forecasting the Future
Free Sample of Talking to Crazy
Global Versus Hyperlocal
10 The New Relations in Public Relations
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advertising agency Agile PR audience authentic become blog bloggers campaign celebrity clients communications company’s connect conscientious consumers content marketing corporate craft crazy create creative credibility crisis culture employees engagement everything example experience Facebook feel global greenwashing hashtag Havas PR Huffington Post idea Ikea important industry influence Instagram Internet journalists leaders LinkedIn live look Marian Mark Zuckerberg millennials million narrative Navajo Nation networking newscrafting opportunities people’s percent personal brand pitch platforms PR pros press releases Prosumers public relations Red Thread Richard Branson share smart smartphones Snapchat social media stakeholders story storytelling strategy sumers SXSW talk tell there’s things tion today’s trend trendspotter Turbocharge tweet Twitter U.S. Census Bureau United Nations Foundation what’s what’s happening who’s YouTube