Agile PR: Expert Messaging in a Hyper-Connected, Always-On World
Bloggers, influencers, citizen journalists...today’s news landscape is crowded and constantly changing. As a PR professional, how do you match your message to the medium and ensure that it gets heard above the noise?
Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR reveals how to:
Ambitious media plans call for cutting-edge tools. Agile PR unlocks industry secrets sure to help anyone broaden their reach and increase their impact.
What people are saying - Write a review
The Importance of Engagement
4 Blow Up the Internet
5 Massaging the Message
Giving Your Brand a Personality
Doing Good to Do Well
8 Going Global
11 The Rules of Regulation
As Simple as Three Letters?
Forecasting the Future
Free Sample of Talking to Crazy
Global Versus Hyperlocal
10 The New Relations in Public Relations