The Science of Fear: Why We Fear the Things We Shouldn't-- and Put Ourselves in Greater Danger

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Penguin, 2008 - Psychology - 339 pages
9 Reviews
From terror attacks to the war on terror, real estate bubbles to the price of oil, sexual predators to poisoned food from China, our list of fears is ever-growing. And yet, we are the safest and healthiest humans in history. Irrational fear seems to be taking over, often with tragic results. For example, in the months after 9/11, when people decided to drive instead of fly—believing they were avoiding risk—road deaths rose by more than 1,500.

In this fascinating, lucid, and thoroughly entertaining examination of how humans process risk, journalist Dan Gardner had the exclusive cooperation of Paul Slovic, the world renowned risk-science pioneer, as he reveals how our hunter gatherer brains struggle to make sense of a world utterly unlike the one that made them. Filled with illuminating real world examples, interviews with experts, and fast-paced, lean storytelling, The Science of Fearshows why it is truer than ever that the worst thing we have to fear is fear itself.
 

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LibraryThing Review

User Review  - bibleblaster - LibraryThing

Politicians, marketers, activists, non-governmental organizations, corporations, and advertisers of all types follow a simple formula: scare people, then offer to alleviate their fears. How do we ... Read full review

LibraryThing Review

User Review  - SandSing7 - LibraryThing

An interesting conversation that was well researched, but it was not as readable as Freakonomics (a little heavy on the statistics, perhaps?); therefore, it took me a while to move through it. Read full review

Contents

1595
1
Of Two Minds
18
The Death oHomo economicus
32
The Emotional Brain
59
v4 Story About Numbers
87
The Herd Senses Danger
102
Fear Inc
125
v4 ff fcvzr 7?wfr Fit to Print 1 55
182
The Chemistry of Fear
218
Terrified of Terrorism
246
Theres Never Been a Better Time to Be Alive
289
Notes
305
Bibliography
325
y4o Author
341
Copyright

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About the author (2008)

Daniel Gardner is a columnist and senior writer for The Ottawa Citizen . He has received numerous awards for his writing, including Amnesty International¬'s Media Award and the Michener Award.

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