Nudge: Improving Decisions About Health, Wealth, and Happiness

Front Cover
Penguin, Feb 24, 2009 - Business & Economics - 320 pages
1398 Reviews
From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink and Daniel Kahneman’s Thinking Fast and Slow

New York Times bestseller
Named a Best Book of the Year by The Economist and the Financial Times


Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

More than 750,000 copies sold
 

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LibraryThing Review

User Review  - Razinha - LibraryThing

Disappointing, particularly given the pedigree of the authors. Simple concept (done better by others, by the way), coined phrase ("libertarian paternalism"?), people need, even want, to have their ... Read full review

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Peter Kahn - Goodreads

Fabulous book about how choice architecture can improve people's lives by encoding goals in the structure of the system. The cookies get placed after the fruit in the cafeteria line, or the default ... Read full review

Contents

6
Resisting Temptation
Following the Herd
When Do We Need a Nudge?
5
MONEY
HEALTH
How to Increase Organ Donations
Saving the Planet
FREEDOM
Should Patients Be Forced to Buy Lottery Tickets?
Privatizing Marriage
A Dozen Nudges
Objections
The Real Third
Copyright

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About the author (2009)

Thaler is the Henrietta Louis Johnson Professor of Economics at the Johnson Graduate School of Management at Cornell University.

Cass R. Sunstein is a law professor at Harvard Law School and is the most cited law professor in the United States.

Bibliographic information