Nudge: Improving Decisions About Health, Wealth, and Happiness

Front Cover
Penguin, Feb 24, 2009 - Business & Economics - 320 pages
1401 Reviews
From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’sáBlinkáand Daniel Kahneman’sáThinking Fast and Slow

New York Timesábestseller
Named a Best Book of the Year by TheáEconomist and theáFinancial Times


Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

More than 750,000 copies sold
 

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LibraryThing Review

User Review  - strandbooks - LibraryThing

I finished Nudge and hit my goal of 52 books in 2017. This is the book my work book club is reading for our first meeting. I made the mistake of suggesting a book I hadn't read. Why do I break my own ... Read full review

LibraryThing Review

User Review  - Razinha - LibraryThing

Disappointing, particularly given the pedigree of the authors. Simple concept (done better by others, by the way), coined phrase ("libertarian paternalism"?), people need, even want, to have their ... Read full review

Contents

Hum Ans And Econs
17
Resisting Temptation
40
Following the Herd
53
When Do We Need a Nudge?
74
Mon
103
Na´ve Investing
120
Credit Markets
134
Smorgasbord Style
147
FREEDom
199
Should Patients Be Forced to Buy Lottery Tickets?
209
Privatizing Marriage
217
A Dozen Nudges
231
Objections
239
The Real Third Way
255
Copyright

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About the author (2009)

Cass R. Sunstein is a law professor at Harvard Law School and is the most cited law professor in the United States.

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