Nudge: Improving Decisions About Health, Wealth, and Happiness

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Penguin, Feb 24, 2009 - Business & Economics - 320 pages
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Now available: Nudge: The Final Edition

The original edition of the multimillion-copy New York Times bestseller by the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink, Charles Duhiggs The Power of Habit, James Clears Atomic Habits, and Daniel Kahnemans Thinking, Fast and Slow

Named a Best Book of the Year by The Economist and the Financial Times

Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
 

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LibraryThing Review

User Review  - riida - LibraryThing

my first DNF for the year... i'm disappointed with myself...for a long time i was looking forward to reading this book, only to get so bogged down i had to finally give up a few pages short of the ... Read full review

LibraryThing Review

User Review  - BookConcierge - LibraryThing

Digital audiobook read by Lloyd James. Thaler and Sunstein are professors specializing in Behavioral Economics. This work explores the ways in which decision options are presented to achieve the ... Read full review

Contents

PARTI
6
Biases and Blunders
17
Resisting Temptation
40
Following the Herd
53
When Do We Need a Nudge?
74
Choice Architecture
83
PART II
103
Na´ve Investing
120
PART III
159
How to Increase Organ Donations
177
Saving the Planet
185
PART IV
199
Privatizing Marriage
217
A Dozen Nudges
231
Objections
239
The Real Third Way
255

Credit Markets
134
Smorgasbord Style
147

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About the author (2009)

Cass R. Sunstein is a law professor at Harvard Law School and is the most cited law professor in the United States.

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