Proposal Preparation

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Abstract: An authoritative handbook for professional proposal preparers and college business majors details requisite and practical aspects for writing, organizing, and integrating the various key elements needed for producing successful proposals. Topics include: the rationale of proposal preparations; pre-proposal marketing; reaching a decision to bid; planning the various proposal activities; organizing the proposal team; "requests for proposal," and what to expect from them; preparing technical proposals; the organizational structure of the proposal; preparing cost proposals; characteristics of the proposal writing and its publication; how proposals are specifically evaluated. Key elements for successful proposals are summarized. A detailed case study proposal is appended. (wz).

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Contents

Chapter
1
Planting and Cultivating the Seed
13
Determining LongTerm Effects
18
Copyright

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