Introduction to Rhetorical TheoryThis book makes a rhetorical approach to human communication accessible to readers. |
Contents
RHETORICAL THINKING | 13 |
3 | 30 |
MAKING COMMITMENTS THROUGH RHETORIC | 44 |
Copyright | |
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action American appeals argue Aristotle Aristotle's attitudes audience audience's basic behavior believe Burke called Chaim Perelman chapter character choices conceptual concern consensus consider context create creativity culture decisions developed discourse discussion dynamic emotions engage enthymeme ethos example experience expression fact feelings focus function Geraldine Ferraro human I. A. Richards ideas identification influence interac interaction interpretations involved issue judgment Kenneth Burke language listeners matters Max Black meaning ments metaphor Miss America mode nuclear nuclear war occur patterns perceive perceptions Perelman person perspective persuasion practical premises present problems question R. J. Reynolds reality reality structures reasoning relationship requires resolve responses Rhetorical Induction rhetorical situation scene sense shared social speak speaker specific speech strategies syllogism symbol-using symbols talk theory things thinking thought tion topics topoi understanding utterance values vocabulary of motives words