International Business,2e

Front Cover
Tata McGraw-Hill Education, Sep 1, 2005 - International business enterprises - 550 pages
 

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COPIED TILL 41

Contents

Chapter No Case Title Page
1
Chapter No Exhibit Title Page
7
Part
10
Nature of International Business 137
11
Theories of Global Trade and Investment 3871
38
Political and Technological Environments 72121
72
Cultural Environment 122147
122
Etiquette and Protocol
124
A Taste of the West
261
International Technology Issues
265
Review Questions
278
International Marketing 281319
281
Domestic and International Marketing Compared
284
Brand Decisions
293
International Financial Management 320362
320
Review Questions
356

Implications for International Business
135
Models to Aid the International Manager
142
Economic Environment 148178
148
Countries Classified by Economic System
154
Trade Policies
164
Blockade Blues
167
International Institutions Treaties and Conventions
171
References
178
International Strategic Management 179197
179
Parker Pens National Responsiveness Strategy
189
International Organisation Structure 198229
198
DaimlerMore than Mercedes
210
Part 2
211
International Operations Management 230257
230
Make or Buy Decision at the Boeing Company
235
Managing Technology Transfers 258280
258
Financing Foreign Trade 363374
363
International Accounting 375399
375
International Human Resource Management 400436
400
Part 3
410
International Strategic Alliances 437456
437
Integration Between Countries 457476
457
Commodity Agreements
472
World Trade Organisation 477493
477
Origin
478
Part 4
480
Social Responsibility and Ethical Issues in International Business 494539
494
457
542
494
547
198
549
Copyright

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