#tweetsmart: 25 Twitter Projects to Help You Build Your Community

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"O'Reilly Media, Inc.", Feb 14, 2012 - Computers - 108 pages
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"OK. I’ve got my Twitter account…now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to community-engagement book.

Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can help you build your own community. In this useful guide, you’ll find projects to help you approach your Twitter audience in ways that are strategic, measurable, and fun.

  • Put a new wrinkle on an old contest: "be the 10th person to tweet"
  • Create a hashtag game around your company or products
  • Instead of polling, ask your followers to help you make a product decision
  • Make MadLibs out of your marketing copy or mission statement
  • Hold a scavenger hunt, and relay clues via Twitter
  • Organize a weekly Twitter chat on various subjects
  • Solicit funny product shots, using Twitter’s photo-sharing utility
  • Spontaneously tweet from a store location: "Meet me now and win!"
 

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Contents

Chapter 1 The Radio Contest
1
Chapter 2 The Tweet Eat
5
Chapter 3 Hashtag Games
9
Chapter 4 Twitter Market Research
13
Chapter 5 Twitter AdLibs
17
Chapter 6 Twitter Haiku
21
Chapter 7 Photo Caption Contest
25
Chapter 8 Treasure Hunt
29
Chapter 14 A Picture is Worth 714 Tweets
47
Chapter 15 The Star in the Crowd
51
Chapter 16 Digital Hide Seek
55
Chapter 17 Smile Youre on Camera
57
Chapter 18 HalfOff Hangman
61
Chapter 19 Topic Quotes
65
Chapter 20 Twitter Trivia
67
Chapter 21 Twitter Telephone
69

Chapter 9 Twitter BOGOBuy One Get One
33
Chapter 10 Discussion Groups
37
Chapter 11 Tweet Bombs
39
Chapter 12 Web Scavenger Hunt
41
Chapter 13 Random Retweet
45
Chapter 22 Where In The World Is?
71
Chapter 23 I Feel So Close To You Right Now
75
Chapter 24 Ive Got The Golden Ticket
79
Chapter 25 RealWorld Scavenger Hunt
83
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About the author (2012)

Jesse has over 12 years of experience as a web designer, programmer, and web strategist. He speaks about web strategy and content marketing at conferences across the country and is the author of eight books about conducting business on the web. He is the co-owner of Catalyst Webworks, a web design and strategy firm focusing on the book publishing industry with clients across the US. He enjoys skiing, motorcycling, camping, motorcycle-camping, and ski-motorcycling. Currently, he lives in Vermont.

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